Pinterest is so much fun because you can view and share great designs, recipes, inspiration and much more. I’m on it daily — I find that it’s so helpful to pin and organize things I like for inspiration. But Pinterest has also become a very powerful marketing tool. If a pin from my website goes even slightly viral, it can send thousands of visitors my way. In this post, I thought I’d share a few tools that help me market my blog posts and content on Pinterest.
Pinterest for Business
If you do not already have your account converted to a business account, you should do so. A business account gives you access to advanced tools and analytics to track your stats. Very important, and good to see how your pins are doing!
Activate Rich Pins for your website and it’ll give all of your pins a clean, professional look. It’ll also add an excerpt from your article to the bottom of all your blog’s pins, allowing you to create a description that won’t get removed or changed as people re-pin it.
I used to have ViralTag listed here, but now Buffer has a better, easier to use queue for Pinterest that I prefer. Plus, you pay $10 a month and you get to queue posts for Pinterest and all of the other popular social media sites. So much better than that steep $29 a month!
Ok, so PinAlerts is not a necessity, but it’s so fun to use. It basically just sends you daily alerts by email whenever something is pinned from your website.
Pin It Button
One way to get people to pin your articles more is to make it easy. You can do so by installing a Pin It Button on your blog images or posts. For self-hosted WordPress blogs, a great plugin to try is the jQuery Pin It Button for Images plugin!
Use Pinterest widgets on your blog to draw attention to your Pinterest boards. For self-hosted WordPress users I recommend the Alpine PhotoTile for Pinterest plugin if you’d like to display your pins in a nice, clean grid. Pro-tip: If your blog is a general or lifestyle blog, then using a widget for your whole profile is good. But if your blog has a niche, like cooking for photography, then I suggest using a widget for only one of your boards — unless most of your boards are about your niche.
One of the best ways to market your content on Pinterest is with a really good blog post graphic. The graphic you use needs to be eye-catching and appropriate for your niche. There are so many ways to create graphics, like using Photoshop, GIMP or Pixlr, but I’m going to tell you a secret: I’m a web/graphic designer and I don’t even use those to create my blog graphics. I’ll tell you what I do use: Canva. Canva is one of the best tools out there to use for blog and social media graphics because I can quickly create nice, clean graphics without firing up Photoshop. Try it — you can choose a nice template to use or customize one the way you want. Save your template and use it over and over to give your blog post graphics a branded look.